Smarter Digital Marketing

Clueless About Digital Marketing?

Get Ahead of Your Competitors.

We Are Smarter Digital Marketing.

GET SAVVY

What is Social Media?

Social media is content generated by people like youAi??(e.g. consumers, businesses, organizations), and published via digital marketing platforms like Facebook, Twitter, Google+, Instagram, Pinterest and LinkedIn.


Why should I care about Social Media?

Unlike traditional media (e.g. newspapers, television, radio) — requires high resource investment to reach a general audienceAi??–Ai??social media is cheap and targets only the audience you want and need for your brand. Social media is trackable and measurable, which means better ROI than traditional media in a shorter period of time. Your brand can immediately adapt and react to customers.

What is Email Marketing?

Email marketing directly communicates directly to your targeted customers — relevant and timely promotions and events, new offerings, product updates, reminders and more.


Why use Email Marketing?

Email marketing nurtures quality relationships with segmented audiences. Provide relevant information to customers who want to know. The result is higher engagement with your targeted recipients (e.g. clicks to your website, blog or Facebook page). Email marketing is immediately measurable — you’ll know what works, what doesn’t and what to do next time.

What is SEO?

SEO (Search Engine Optimisation) is a Bicalutamide casodex in the treatment of prostate cancer set of methods that ensure that your website is found by customers who want to find you.

Try this: Search Google for 2 keywords related to your business or brand. Does your website appear first in the results list?


Why should I care about SEO for my website?

SEO brings customers to your website. You may have a brilliant website, but without SEO no one can find it. More so, when potential customers search the internet for products or services that your brand provides, your website should appear at #1 on search engine list. This is what SEO does for you.

The top organic search position in Google receives 53% of clicks from search users, followed by 15% for position 2 and 9% for position 3.

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WHAT WE DO

Harness the holistic power of digital marketing technologies.
    EASMG is Your Partner.

#1

Build your brand, promote customer loyalty, and establish yourself as the industry expert through targeted social media.

#2

Directly promote your brand to customers in targeted email marketing campaigns.

#3

Increase visitor traffic to your website with SEO Cheap glucotrol onset to convert qualified leads into sales.

WE HELP YOU…

Establish digital marketing strategy and success criteria (KPIs).

Develop and manage social media presence — identify target audience and what differentiates your brand from the competition.

Integrate targeted email marketing campaigns with social media marketing goals and website SEO.

Identify your brand’s main keywords and drive your website to #1-listed on search engine results.

  • Identify goals in relation to larger marketing strategy
  • Identify buying persona
  • Identify KPIs
  • Establish baseline metrics

  • Brand align social media profiles
  • Social media marketing
  • Social media optimisation
  • Competitive analysis

  • Segment target audience
  • Segment-driven email marketing campaigns
  • Contact list growth
  • Integrate with social media profiles and website

  • Identify keywords and key phrases
  • Back-linking
  • Semantic markup
  • Establish baseline metrics

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CONSULTING

We know what you’re thinking…
    I already have an in-house marketing department.
        Why does my brand need EASMG?

YOUR PROBLEM

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OUR SOLUTION

Your in-house marketing department (one or more people) doesn’t have a clue about effective digital marketing strategies.

Hire EASMG to train your team to do what we do, in-house.

Your in-house marketing department is on board with digital marketing, but needs help creating a strategy.

Hire EASMG to create your brand’s digital marketing strategy then leave it to your team to implement. EASMG will be available for further training if necessary.

You’re a small business with an upcoming special event or launch. You need a short-term digital marketing guru.

Hire EASMG to work with you to create and implement an effective digital marketing strategy just for the event or launch.

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PORTFOLIO

We have growing and diverse portfolio of clients.

Click to the right to learn more.

Ai??East African Social Media Gurus, Nairobi | Seven Logos 200px PORTFOLIO | easmg.com Experience Seven Restaurants (Seven Seafood & Grill, Seven Grill & Lounge) are one of the top seafood and grill fine dining establishments on the Nairobi foodie and lounge-bar scene. Developed and curated by world-renowned Chef Kiran Jethwa, a.k.a. “The Bushlarder”.

East African Social Media Gurus, Nairobi | EASMG web PORTFOLIO | easmg.com   East African Social Media Gurus, Nairobi | EASMG FB PORTFOLIO | easmg.com   East African Social Media Gurus, Nairobi | EASMG Twitter PORTFOLIO | easmg.com
Ai??East African Social Media Gurus, Nairobi | twiga tours logo 150px PORTFOLIO | easmg.com Twiga Tours is East Africa’s long-standing safari tour operator and recent recipients of TWO prestigious 2013 World Travel Awards for Kenya’s Leading Inbound Tour Operator and Africa’s Responsible Tourism.

East African Social Media Gurus, Nairobi | EASMG web PORTFOLIO | easmg.com   East African Social Media Gurus, Nairobi | EASMG FB PORTFOLIO | easmg.com   East African Social Media Gurus, Nairobi | EASMG Twitter PORTFOLIO | easmg.com

Ai??East African Social Media Gurus, Nairobi | TGFC Logo 200px PORTFOLIO | easmg.com The Good Food Company (TGFC) is your solution to fresh, fast and healthy food, on-the-go. Made fresh daily and preservative-free. Order online, call or pick up at Chandarana Food Plus Supermarkets at ABC Place and Yaya Centre. Perfect for office lunch, office meetings, busy mums and tour operators.

East African Social Media Gurus, Nairobi | EASMG web PORTFOLIO | easmg.com   East African Social Media Gurus, Nairobi | EASMG FB PORTFOLIO | easmg.com   East African Social Media Gurus, Nairobi | EASMG Twitter PORTFOLIO | easmg.com

Ai??East African Social Media Gurus, Nairobi | EAS logo 200px PORTFOLIO | easmg.com Essajee Amijee & Sons, Ltd. is East Africa’s leading importer and stockist of all things building glass and perspex for commercial and residential applications. Since 1906, no less!

East African Social Media Gurus, Nairobi | EASMG web PORTFOLIO | easmg.com   East African Social Media Gurus, Nairobi | EASMG FB PORTFOLIO | easmg.com   

Ai??East African Social Media Gurus, Nairobi | PRI Logo 200px PORTFOLIO | easmg.com PRI-Kenya aims to create sustainable livelihoods by spreading the knowledge of permaculture throughout East Africa. The result are self-sustaining and empowered communities.

East African Social Media Gurus, Nairobi | EASMG web PORTFOLIO | easmg.com   East African Social Media Gurus, Nairobi | EASMG FB PORTFOLIO | easmg.com   East African Social Media Gurus, Nairobi | EASMG Twitter PORTFOLIO | easmg.com

Ai??East African Social Media Gurus, Nairobi | Christmas Trust Logo 150px PORTFOLIO | easmg.com The Christmast Trust organises the annual Christmas Fair at Ngong Race Course in Nairobi — the largest of its kind in Africa! All proceeds support their partner charities, ranging in focus from education, to health and the physically disabled.

East African Social Media Gurus, Nairobi | EASMG web PORTFOLIO | easmg.com   East African Social Media Gurus, Nairobi | EASMG FB PORTFOLIO | easmg.com   East African Social Media Gurus, Nairobi | EASMG Twitter PORTFOLIO | easmg.com

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ABOUT US

East African Social Media Gurus

is a Kenyan company with the vision to help Kenyan and East African brands harness the holistic power of…

Social Media Marketing

Email Marketing

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East African Social Media Gurus, Nairobi | hero dm ht e1395238884871 ABOUT US | easmg.com

We intimately understand the crucial role marketing plays in growing a brand.

Traditional marketing broadly targets its audience, is prohibitively expensive — especially for start-ups and new brands — and difficult to maintain and measure results over the long term.

Digital marketing, in all its forms, is a cost-effective and measurable strategy to specifically target potential customers.

As digital marketing takes a stronghold in marketing strategies worldwide, it becomes evident that brands require a dedicated digital marketing GURU to develop, execute and maintain a profitable marketing strategy.

EASMG aims to provide businesses and brands solutions to meet this knowledge and skill-set gap.

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FAQ

East African Social Media Gurus, Nairobi | question mark2 FAQ | easmg.com

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Q. Doesn’t social media work better for B2C rather than for B2B brands?

A. No. If you have a good product or service, your main goal is to generate buzz and promote brand loyalty. In the B2B space, social media is used mostly to provide easily accessible information to decision makers and to network with important decision makers and influencers.

Q. Are Facebook ‘Likes’ and Twitter ‘Followers’ important?

A. In short, yes. However, it’s best when your fans and followers are genuine instead of ‘purchased’. The goal is to engage followers and convert them into brand ambassadors.

Q. If I become active on social media, do I run the risk of stimulating negativity?

A. Consumers don’t need your permission to talk about your brand. Conversations, positive and negative, will occur regardless of whether or not the brand, itself, is involved. A brand that embraces social media can respond to consumer complaints in a way that serves to further build up the brand and show that it cares about consumers and strives to make things right for them.

Q. What use do I have for digital marketing if my customers aren’t on Facebook or Twitter?

A. Digital marketing goes beyond Facebook, Twitter and other social media platforms. Don’t underestimate the importance of your website and how social media can bring customers to your website and storefront. The indirect effect of social media is often much larger than the direct effect. The quickest road to offline visibility is scoring on social media.

Q. How do I know SEO, social media and email marketing are working for my brand?

A. Progress is measured by tracking relevant KPIs (key performance indicators) such as website search ranking, page visits and length of time spent on the site / pages and social media referrals; social media engagement, number of followers / fans; and email open / click / conversion rates.

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