If youi??i??i??i??i??i?i??i??i??i??i??i?i??i??i??re a business owner, you must have heard of the term i??i??i??i??i??i?i??i??i??i??i??i??SEOi??i??i??i??i??i?i??i??i??i??i??i?i??i??i?? before. SEO or Search Engine Optimisation is a set of tools and techniques that should be part of every business marketing plan, no matter the size of the business. SEO helps consumers looking for products and services that your business provides find your business website on search engines, like Google and Bing.

Are you still wondering why SEO important and why your business website needs it? Here are five plavix vs. generic clopidogrel reasons why…

SEO Brings More Traffic To Your Business Website

Traffic by itself doesni??i??i??i??i??i?i??i??i??i??i??i?i??i??i??t mean instant sales, but with new visitors to your site, chances are high that some of them will convert be to be paying customers . But how will visitors become customers? This is where SEO comes in. This is where high-quality content and SEO prevails. The combination of high quality content and SEO lists your website high in the list of in search engine results. This increases visitor traffic. Then, in turn gives your business the opportunity to learn about your products and services, and finally convert to a paying customer.

Your Potential Customers Use Search Engines

Therei??i??i??i??i??i?i??i??i??i??i??i?i??i??i??s a good reason why i??i??i??i??i??i?i??i??i??i??i??i??Googlei??i??i??i??i??i?i??i??i??i??i??i?i??i??i?? is officially included in the dictionary. Google is synonymous with taking the action to look up any term, idea, place, etc. on the internet. One of the most common mistakes that business owners make is that they underestimate the power of SEO and the prevalence of search engine use. Monthly, greater than 90% of internet users use search engines to answer a question¹.

If you own an auto repair shop in Nairobi, it doesni??i??i??i??i??i?i??i??i??i??i??i?i??i??i??t matter if you offer the best and fastest service in the city. If no one can find you, the number of customers is limited to word-of-mouth. You cani??i??i??i??i??i?i??i??i??i??i??i?i??i??i??t expand a business based solely on word-of-mouth. Being the first ranked link for i??i??i??i??i??i?i??i??i??i??i??i??auto repair Nairobii??i??i??i??i??i?i??i??i??i??i??i?i??i??i?? ensures that potential customers know who you are and how to contact you.

SEO Provides Excellent ROI (Return On Investment)

Traditional offline marketing (e.g. billboard, newspaper, or radio) is on the decline. Order himcocid One of the main reasons for digital marketingi??i??i??i??i??i?i??i??i??i??i??i?i??i??i??s increasing value are inbound marketing strategies.

Inbound marketing isi??i??i??i??i??i?i??i??i??i??i??i?i??i??i?? This is the type of marketing allows businesses to cater to potential customers actively seeking services or products that your business provides. Youi??i??i??i??i??i?i??i??i??i??i??i?i??i??i??re not interrupting their TV show or being a visual nuisance on the street. Studies² have even shown that SEO-friendly websites make around 3 times their initial investment within the first 6 months alone!

Gain Valuable Insight Into Your Customers

One of the best tools for any business is to listen to customers. Google Analytics allows you to do just that. Google Analytics is an excellent website analytics tool. And iti??i??i??i??i??i?i??i??i??i??i??i?i??i??i??s free! Google Analytics tracks website traffic and provides important data about how visitors found your website, which pages they visit, and even their primary language. Google Analytics also reports on the type of device visitors use to visit your website, their geo location, and so much more!. This invaluable data allows your marketing team and decision makers better understand your customers, their behaviour, and how to better serve them going forward.

SEO Boosts Credibility

When potential customers browse through search engine results, they consciously note the first five listed results³. High search result ranking equates to a vote of approval from the cyberspace community. Your objective is to have your business listed #1. As you read above, ranking is determined by the relevancy of your website to specified search terms — based on quality content and referrals from other websites (e.g. social media platforms). Search engines reflect the relevancy of your website and brand. SEO is a direct and effective tool to drive brand visibility and recognition.

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¹Internet Live Stats
² Thrive Advertising
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