Hashtags are no longer a trend. They are deeply ingrained in todayi??i??i??i??i??i?i??i??i??i??i??i?i??i??i??s social media culture. While they were once exclusive to Twitter, hashtags are universal among all social media platforms including Facebook, G and Instagram. Hashtags are not requisite for online marketing. But harnessing the full power of the hashtag enables effective social media marketing. Hashtags help people remember your business. Plus, their performance is trackable. All marketers, from the novice to the pro, will benefit from this refresher on how to use–not abuse–hashtags.

Here are 4 effective hashtag tips:

Do Your Research

There are three primary types of hashtags: brand specific, content, and trending¹. Freely experiment with all three types to figure out which ones work best for your marketing goals.

Brand specific hashtags are created for a specific brand² or campaign (e.g. #prada, #mercedes, #artcaffe). You can also create a hashtag for a campaign or event, like #Olympics2016.

Content hashtags are used to directly engage with a target audience interested in a topic or idea. For example, attaching hashtags like i??i??i??i??i??i?i??i??i??i??i??i??#faciali??i??i??i??i??i?i??i??i??i??i??i?? or i??i??i??i??i??i?i??i??i??i??i??i??#massagei??i??i??i??i??i?i??i??i??i??i??i?? to social media photos or posts help boost awareness of your day spa to people interested in facials and massages.

Trending hashtags are used to piggyback on the popularity. Take heed with trending hashtags. Iti??i??i??i??i??i?i??i??i??i??i??i?i??i??i??s not appropriate to hijack a trending hashtag. Only use such hashtags if your photo or post is relevant.

Short and Sweet

The best hashtags are short, sweet, and straight-to-the-point. This applies for all of the above three hashtags categories. Any alpha-numeric combination is fair game. Do not use any special characters (punctuation or spaces); they cut off the hashtag. For example, i??i??i??i??i??i?i??i??i??i??i??i??#dadi??i??i??i??i??i?i??i??i??i??i??i?i??i??i??sdrivingschooli??i??i??i??i??i?i??i??i??i??i??i?? will only be recognized as i??i??i??i??i??i?i??i??i??i??i??i??#dadi??i??i??i??i??i?i??i??i??i??i??i??. Hashtags comprised only of numbers will not work either — always include a related word.

Timing is Everything

Posting your content with relevant hashtags is worthless if it doesn’t reach your target audience at an opportune time. This is especially true if your product or service is relevant to a specific time zone or time of day, or your post is relevant to a sensitive issue. There is an abundance of tools that will schedule posts in advance. how much estrace cost Some popular ones include Hootsuite, Sprout Social and Post Planner. Do your research on optimal engagement times for your product or service.

Think Local

While iti??i??i??i??i??i?i??i??i??i??i??i?i??i??i??s admirable to tackle the global market in one felled swoop, iti??i??i??i??i??i?i??i??i??i??i??i?i??i??i??s not Pariet 20 mg cost an effective strategy. Target your potential customers by location to drive sales. Use local hashtags to do so. For example, if you own a business in Nairobi, doni??i??i??i??i??i?i??i??i??i??i??i?i??i??i??t forget to add #Nairobi or #Kenya to your social media posts.

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1 Social Bro
2 Entrepreneur.com
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