As a marketer, you need to stay ahead of the competition. SEO (Search Engine Optimisation) will help you blow your competition out of the water. SEO is a set of techniques used to improve your websitei??i??i??i??i??i?i??i??i??i??i??i?i??i??i??s search engine ranking. Google dominates more than 65% of the search engine market share¹. In turn, most SEO techniques cater to this search engine giant. But, these same methods are effective with other search engines, e.g. Bing, Yahoo!.

Here are five SEO facts to understand:

SEO Isn’t a One-Day Miracle Solution

Congrats, you’ve implemented SEO on your website. But don’t sit back just yet. SEO will not resolve all of your marketing woes with a snap of your Buy phenergan mexico fingers. SEO is complex and takes time and works best in conjunction with other digital marketing tools (e.g. social media, email marketing). Improving your websitei??i??i??i??i??i?i??i??i??i??i??i?i??i??i??s search engine rankings requires invested time and money. Patience is your friend.

First, manage your website’s content optimisation. Be prepared to completely overhaul your website if lacks SEO compatibility. Check that your website developer is SEO proficient. If not, hire an SEO guru for the task. With continuous effort, be rest assured that your website will reach first-page search ranking.

An Effective Page Title Makes or Breaks SEO

Most of internet users routinely employ search engines to answer a question or to look for a product or service. Ensuring that each page on your website has a specific and effective page title spells the difference between a potential customer clicking your link or scrolling by to your competitor. The page title for each page is what search engines show as a preview to potential customers. Create relevant and i??i??i??i??i??i?i??i??i??i??i??i??punchyi??i??i??i??i??i?i??i??i??i??i??i?i??i??i?? page titles. Include your business name, location and describe the content found on each page.

Top 5 Search Engine Results Get More Than 75% of the Clicks

Marketers always watch the competition. Simply having a website is a waste of time and money if your competition consistently has first-page search engine ranking over you. Many studies have concluded that the first page search results is where your website must be. Only the top 5 results get more than 75% of the clicks¹. It’s imperative to focus on building high quality content around relevant keywords. Publishing rubbish on your website will bring you rubbish search engine ranking results.

SEO Changes Every Day

Your website has reached a desired ranking. NIce job! Youi??i??i??i??i??i?i??i??i??i??i??i?i??i??i??re number one! Does that mean you slack off? Absolutely not. Your high ranking this week doesni??i??i??i??i??i?i??i??i??i??i??i?i??i??i??t mean it will be the same next week. The search engine’s algorithms constantly change and evolve². Google adjusts its algorithm daily. While we cani??i??i??i??i??i?i??i??i??i??i??i?i??i??i??t control these changes, marketers need to stay at top of their game by tweaking their SEO strategies accordingly.

Content Is King

Doni??i??i??i??i??i?i??i??i??i??i??i?i??i??i??t fall for the trap of relying on tricks or other unethical techniques to improve your website’s SEO. Thanks to Google’s ever-evolving algorithm, spamming your website does not help. Nor does publishing low-quality, high-volume content. These tactics may create a marked boost for a hot minute, but in the long run they harm more than help³. Marketers need to embrace the fact that investing in high-quality content is key.

Now you know — overnight success will order forzest tadalafil not happen even with the best SEO techniques. Each bit of high-quality content increases your website’s relevance for key search terms. Keep this in mind and soon enough your website will be the first-ranking star on the search results page.

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¹Hubspot
²Search Engine Journal
³All Business
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